When blogs were first created, the call was to “Join the conversation!” Robert Scoble and others said this often, and sincerely meant it. And millions upon millions of people tried to do just that. But it didn’t work. As of two years ago, there were 200 million abandoned blogs on the Web. Think about that. Two hundred million people has something they wanted to say, but wound up being disappointed. I think that’s quite sad.
Why doesn’t blogging work for most people?
Here are the Top Ten Failures of Blogging that I see:
1) There are little to no effective channels. Most of the time, you are speaking to a brick wall.
2) There is little to no control of exposure. Everything you say is public for the whole world to see, forevermore. You can’t say “This if for widows only” or “This is for Marine Moms only.”
3) Anonymity of readers. No self-censoring, no consequences.
4) Hateful people get off on being hateful, and they will take the time to harass for fun, while good people have other things to do than make comments on blogs.
5) You don’t know who your readers are. There are already about 100 people reading this blog, but I know who only a handful of you are. I have no idea why you others are here, what sex or age you are, what occupation you have. Nothing. That can be disconcerting and can lead the blogger to make poor content decisions, because the #1 “Know your audience!” rule can’t be followed.
6) Competition for attention leads to forced controversy between bloggers and other negative energy that soon grows tiresome.
7) To grow an audience, you need to mostly stick to one subject, like being a “tech blogger” or a “mommy blogger” or “a social media expert.”
8) Blogs are set up to be like soap boxes; they are not conducive to true conversation.
9) Blogs require consistent upkeep; you need to make multiple posts every week to build and keep an audience.
10) Readers must understand RSS, which is not mainstream friendly, or else go from blog to blog to blog to try to keep up. Tiresome.
Micro-blogging isn’t much better. In fact, it brings new problems.
The Hive is different. If you close your eyes, it’s hard (if not impossible) to imagine your place inside the blogosphere, but the Hive is easy to see in your mind. You are at the center. Always. Relevant, protected, safe channels connect to you, and information almost effortlessly flows in TO you and out FROM you.
There is but one Hive. But there are also infinite hives. Your 3D “Biker Babe” hive will look different from your 3D “Nurse” hive. And my “Mom” hive will look different from your “Mom” hive.
The Hive will buzz with true conversation and sharing. Without the extraneous noise. Without the SPAM. And, most especially, without the trolls.
So if you want to cry inside the Hive, you can feel free. Somebody else will be there with you.