Debate about friend limits has once again erupted, this time started by Louis Gray on FriendFeed.
This is yet another great example of the problems that have been caused because social networks are created by tech guys who know little to nothing about social science.
Out of all the different social networks that have been launched, not a single one is architected to the way human beings naturally function.
Here’s a tip guys: divide online space the way we all divide our offline space, into Intimate, Private, Social and Public.
This hell-bent desire to dump sales and promotional activity into SOCIAL space is exactly why none of the current social networks will make it to the IPO finish line. Advertising and PR should be a part of PUBLIC space. Obviously, Facebook et al don’t know the difference.
Of course, I’ve been saying this for over two years to Robert Scoble and other thought leaders in the tech world, even to the creators of Twitter and FriendFeed directly, but nobody has yet aligned social networks to the realites of social science. Design anthropology isn’t something Silicon Valley has shown any willingness to even listen to, much less submit to, much less invest in. So I won’t hold my breath that these frustrated arguments caused by anti-human-nature design will cease any time soon.