Louis Gray marked all Facebook ads he ran into as “offensive” then asked his readers to do the same. As he and the rest of us know, Web advertising is intrusive and irrelevant. So it’s also ineffective. It helps nobody and irritates everyone.
A fundamental understanding needs to sink in before anything changes. As I’ve pointed out before, Facebook, Twitter, FriendFeed…none of these are publishers. They are the equivalent of a printing press, not a newspaper or a magazine. Their members are the publishers and its publishers who rightfully control the advertising on their pages and get compensated for their run.
Facebook and all other social networking sites aren’t going to get advertising right until they turn over ad distribution to their readers and compensate members for the use of their social graph.
Why should Mark Zuckerberg become a billionaire off the backs of you and your friends?
You’d think that after so much time, so much money thrown at the problem, and so many attempts, Facebook would be doing a better job with advertising. They should start over with a new attitude. Instead of “How can we make money off advertising?,” the correct question, the question that will actually produce good answers for all stake holders is: “How can we empower our members to make money off of advertising?”